All industries

Retail & Online Shops

Help shoppers compare products, place orders and check delivery progress.

Everyday objectsConcept storefront
Stoneware · Chalk

Everyday collection

The everyday cup.

A comfortable handle. A quiet glaze. Made for your morning ritual.

$32 SGD · example price

Select a finish to see the product change, then try the bag.
Illustrative example · no live data

Technology that supports the operation.

The context changes what good software looks like.

  • Shoppers struggle to compare sizes, finishes or product uses.
  • The storefront cannot combine product stories with buying controls.
  • Order-status questions send staff back into the commerce backend.

What changes

  • Product information supports the buying decision
  • The commerce backend stays responsible for orders
  • Routine order questions have a defined lookup path

The practical details.

What’s included, what it connects to and how it works.

A workflow for this environment.
  1. Find a relevant collection
  2. Compare products and select a variant
  3. Review the cart and checkout
  4. Retrieve order status when needed
An example in practice

For a specialist brand, a custom storefront could put product guides beside variant selection and connect the cart to Shopify checkout. A separate enquiry flow could look up an order reference, with returns and unusual delivery requests passed to staff.

How far can we take it?

A starting point

A collection, product and cart experience connected to the existing commerce backend, with clear stock and variant states.

Additional work to consider

Trade pricing, subscriptions, multiple markets, fulfilment rules and catalogue migration require additional planning.

What can it connect to?
  • Shopify catalogue, cart and checkout
  • Product media and editorial content
  • Order records for authorised lookup
  • Reviews and marketing tools after compatibility checks

We’ll check what your existing tools let us access before including a connection in the plan.

Can we keep managing orders in Shopify?

Yes, under the proposed Shopify-backed architecture. The custom storefront changes the customer experience while Shopify remains responsible for commerce records.

Do existing store apps carry across?

Each one needs checking. Apps that depend on theme code may need a different integration in a custom frontend.

Start with the problem.

No brief or technical diagnosis required.

Tell us what's stuck